Grow with Google Ads
Paid Google ad visitors are twice as likely to make a purchase opposed to visitors who reached your site organically. That’s because the organic visitors are window shopping, browsing, doing their pre-purchase due diligence. But those that click on your Paid Google Ad that’s sitting pretty at the top of the page? Well they're in a damn hurry aren’t they, they know what they want, and they’re looking for the right business to take action with. You could be that right business, you just need to be part of the game. So if you’re looking to generate qualified leads and get a seriously attractive ROI fast, we’re here to help make those ROI dreams come true!
What’s the whole Google Ads saga?
Google Ads is the most popular form of ‘pay-per-click’ advertising. The simple explanation of how a Google Ad strategy works goes something like this - we put your ad at the very top of the first page on Google for particular search terms and you pay a small fee to Google whenever someone clicks on your ad. The strategy we design and implement for you is crucial to the success of your ad, whether it’s search, remarketing, or brand awareness, you can feel really good knowing that each one of your ads are meticulously designed and optimized to suit your business needs and goals, and offer you the best possible leads & return on investment.
How? We don’t just use generic keywords, basic targeting, and ad copy that doesn’t match your user intent or website content. We are experts, we know what Google likes & what it doesn’t like so much, and we pride ourselves on delivering your business results that help you thrive. With our thoroughly researched & qualified keywords, custom audience targeting, attention to copy, and focus on conversion optimization - we will generate a Google Ads campaign that will make your lead worries, a thing of the past.
Investing in Eastside for Google Ads looks like
We take the time to learn about your business goals, pain points, and direction. We then explore why you’re seeking PPC and through an exciting activity that you’ll be involved in, together we’ll determine whether PPC is the right fit for you.
Most of the time, PPC is great for businesses, however, there are instances when PPC simply is not a good marketing strategy, and we’re here to create sustainable long term relationships, so we’ll let you know if that’s the case.
We’ve learned about your business, your brand tonality, and goals, so now we get to begin researching, planning, and strategizing s.m.a.r.t Google Ad campaigns for you. From creative design, ad copy, keyword research, Ad group planning, demographic targeting, landing page & CR optimization, we can make sure the right visitors are clicking on your ads, and placing inquiries. At the end of the day, our ad campaign boils down to matching your visitor's search intent with your Google Ad content to guarantee that we’re driving conversion and increasing revenue.
Management & Monitoring
Once your ads are live on Google, we’ll maintain management of the entire campaign. We’ll carefully and regularly monitor the data from your ad performance, enabling us to spot possible trends and make quick, smart decisions that improve your strategy fast. We’ll make necessary tweaks based on audience behaviour patterns and ensure a smooth, successful campaign. You’ll receive updates often, and written reports monthly outlining your wins, and any new developmental areas. But as you know by now, we’re more than just business, we’re about relationships that inspire growth!
How do we run your Google Adwords Campaign?
We care about your success, and we care about ensuring we’re a part of that success. So we work hard to deliver you ultimate value for your money. With our Google Ads Management Service, we ensure you get a hell-uva-lota bang for your buck.
Keyword research and list management
Campaign creation and setup
Ad Management, Split Testing & Optimisation
Bid and Audience Management
Marketing Audit & Competitive Analysis
Quarterly S.M.A.R.T Goal Setting & Reviewal
Data Monitoring and Campaign Optimisation
At Eastside, Our Marketing Managers & Mentors set up your entire campaign free of change, and build you a killer campaign from the ground up. We determine your customer avatars and target audience, catering specific ads to each different audience, monitoring, and tweaking as we go. All to ensure you go to bed smiling at night. At EastSIDE, We’ll look after you.
We’ll consistently track and measure your campaign success, keeping you informed the whole way along. We’ll optimise your campaign to improve your cost per click and gain you a really low cost per lead. If the campaign isn’t working for you, or if your money would be better spent somewhere else, we’ll let you know.